Monday, May 31, 2010

Mc donald


Person: Hyun Jin Cha


Company: McDonalds
Purpose: The purpose of this ad was to convince people to buy their products, which are fastfoods like hamburgers, french fries, curly fries...etc.
Target Audience: Pretty much young people like teenagers, and maybe children.


Why this ad is effective: It was actually really funny, and smart. This kid came along to a family eating McDonalds with a CD player playing funky music. Then he did as lyrics followed, for example at one point the music said 'slide to the left, slide to the right' and the kid held 2 french fries in his each of his hands and slipped them in ketchup left hand first, and right hand. He was also dancing, which was funny. This probably was to attract viewers (young people) to keep them watching. When the kid first came, the family's expression was like 'what the heck' but as the kid danced and mimiced the lyrics, they seemed to be interested and the father was shaking his head along the beat. Then when the ad ended, they showed McDonald's logo and slogan.

1 comment:

Brandon said...

hey young hee I was about to look at the Mc Donalds commercial. on't u like the funky music??!!)