Monday, May 31, 2010

Mc donald


Person: Hyun Jin Cha


Company: McDonalds
Purpose: The purpose of this ad was to convince people to buy their products, which are fastfoods like hamburgers, french fries, curly fries...etc.
Target Audience: Pretty much young people like teenagers, and maybe children.


Why this ad is effective: It was actually really funny, and smart. This kid came along to a family eating McDonalds with a CD player playing funky music. Then he did as lyrics followed, for example at one point the music said 'slide to the left, slide to the right' and the kid held 2 french fries in his each of his hands and slipped them in ketchup left hand first, and right hand. He was also dancing, which was funny. This probably was to attract viewers (young people) to keep them watching. When the kid first came, the family's expression was like 'what the heck' but as the kid danced and mimiced the lyrics, they seemed to be interested and the father was shaking his head along the beat. Then when the ad ended, they showed McDonald's logo and slogan.

Wednesday, May 26, 2010

My Choice


If I had to pick weather if I could lie or get an answer truthfully, I would pick lying. This is because when I ask a question and ask for a true answer, the person I'm asking might give me an answer, which might be correct, but here's a possible situation: what if they also had the advantage to lie? If they had, they could lie and make up the whole thing, which obviously is a fake. So if others had the advantage to lie, I see no point choosing getting an answer truthfully. Instead, I would rather choose having the advantage to lie.

Monday, May 24, 2010

The next reciever of memory

Today was the day... the day I was assigned.. that's not right, the day I was supposed to be given my assignment as a Twelve, but instead, I got chosen.  I got to be chosen as the next reciever of memory by an Elder I've never even seen before in my life.  Now this assignment, what the chief elder said it was the most honored job in the community, is now to become my future.  When the chief elder said something about 5 elements that are required to be a reciever of memory early on, I was too astonished and stunned to remember anything, but I think she mentioned something about pain...an excruciating and undescribeable pain that would eventually come along during my training.  This put me on great fear, and confusion...even at this right moment, my head is spinning and my mind is filled with unease, waiting for the day of training to come.

Friday, May 21, 2010

Deconstruct an Ad


 

                              Target Audience:  Soccer fans, Soccer players

 I thought that this ad was really cool and smart.  When it grabbed my attention, first I thought it was some kind of advertisement about teeth but turns out it was an advertisement for soccershoes.  When I thought about it, I knew that these soccershoes were really strong and solid.
  1. Symbolism:  The white spikes that look like teeth represents bottom of the shoe.
  2. Body Language:  The pair of shoes are placed on top of the other, which makes it look like teeth.  This makes the shoe look strong and powerful, because teeth are solid and hard.
  3. Camera angle:  The shot was taken just straight in front of the shoe placed on top of each other.  There was no particular camera angle in this shot.
  4. Special effects:  There are no special kinds of effect in this ad, which might be like shoes on fire, the shoe crunching on a soccerball or something like that.
  5. Lighting and Color:  The spikes are white, while the background is black.  This gives a contrast color and lets the spikes stand out, which also grabs the viewer's attention.
  6. Beauty and Social standars:  Is like when a model or famous people standing out in the ad to attract viewers.  For example, there could've been David Beckham in the ad, who's a famous soccer player.  But in this ad, they chose not to put any models in.
  7. Layout and graphics:  I really liked how they put the shoes together to make it look like teeth, and how they put contrast color to let the spikes stand out.  So overall, I think it was really cool. 

Tuesday, May 18, 2010

Advertising TA:teenage boys

Comfort
150000rp (50% off)
Reflects sunlight and keeps you cool
Sweat absorbent

Are you a kind of guy who loves sport but hates getting soaked wet and itchy? Are you a kind of guy who wants to look good and cool in front of your friends? Well, you're really lucky because you've come to the right place! Us Gadidas have a lot of diffrent sporty shirts, and our products absorbs sweat very easily and it's comfortable, which means it's not itchy and won't get wet easily. Our products also include soccer shirts, so it's perfecto for soccer fans! So come on up quick and get these awesome shirts for upto 50% off! But you better be quick because it's only on sale for 2 weeks!
Your perfect fit.
Gadidas

Swim Meet

Today in P.E class, we had a swim meet. As I got changed and got out, Mr.Shuwartz told us a little about the swim meet, like how there are 3 diffrent teams, order of the activities, how to get disqualified and all that good stuff. Anyway, as I walked on the sunbaked floor to the signing board, my team decided that our name was barracudas. The others were sharks and dolphins. I chose 25m backstroke, 25m breaststroke, and 15m backstroke. The first one was freestyle. Of course, because Bjorn was the best swimmer in our class, he got 1st place without even breaking a sweat. The next activity was 15m backstroke. I was in there, along with other people. When we started, I pushed myself off the wall and did my best. Now, this is pretty much the 4th or 5th time doing backstroke including the lessons I had in swimming classes. I got 4th place out of 6. After that, breaststroke was next. I felt nervous because I've hardly dived before, and the others were really experienced at swimming. When Mr.Shuwartz said go, I hesitated and eventually got in the water with a bellyflop, which hurt badly. Not only that, my goggles nearly fell out and was blocking my whole vision. It was pretty obvious I would get last place, and I did. I'm not mentioning about the 25m backstroke because I'm outta journal time.

Monday, May 10, 2010

The Giver (Exactly 20 Words!)

Many diffrent communities, diffrent rules. Jonas's community is strictly controlled.  Meanwhile, Jonas is feeling 'apprehensive' for upcoming Ceremony of Twelve.