Deconstruct an Ad

 

                              Target Audience:  Soccer fans, Soccer players

 I thought that this ad was really cool and smart.  When it grabbed my attention, first I thought it was some kind of advertisement about teeth but turns out it was an advertisement for soccershoes.  When I thought about it, I knew that these soccershoes were really strong and solid.

1. Symbolism:  The white spikes that look like teeth represents bottom of the shoe.
2. Body Language:  The pair of shoes are placed on top of the other, which makes it look like teeth.  This makes the shoe look strong and powerful, because teeth are solid and hard.
3. Camera angle:  The shot was taken just straight in front of the shoe placed on top of each other.  There was no particular camera angle in this shot.
4. Special effects:  There are no special kinds of effect in this ad, which might be like shoes on fire, the shoe crunching on a soccerball or something like that.
5. Lighting and Color:  The spikes are white, while the background is black.  This gives a contrast color and lets the spikes stand out, which also grabs the viewer's attention.
6. Beauty and Social standars:  Is like when a model or famous people standing out in the ad to attract viewers.  For example, there could've been David Beckham in the ad, who's a famous soccer player.  But in this ad, they chose not to put any models in.
7. Layout and graphics:  I really liked how they put the shoes together to make it look like teeth, and how they put contrast color to let the spikes stand out.  So overall, I think it was really cool.